Lush x Hello Kitty and Friends Is the Collab We Didn't Know We Needed
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Time to read 3 min
TL;DR
- Lush x Hello Kitty and Friends is a full collection — not just a bath bomb or two
- Characters include Hello Kitty, My Melody, Kuromi, Cinnamoroll, Keroppi, Gudetama and Bad Badtz-Maru
- The range spans bath bombs, bubble bars, shower gel, body spray, lip scrub, soap — and a perfume
- The 4 Icons Gift Set (£28) is good value but check reviews first — currently 2 stars
- Individual bath bombs are the safer (and more fun) buy
- Shop the full collection →

There are collabs that make sense on paper, and then there are collabs that make you feel something. Lush x Hello Kitty and Friends is the latter — a proper collection featuring the full Sanrio Friends roster, not just the headline act. For anyone with a specific Sanrio loyalty (Keroppi people, Bad Badtz-Maru people, you know who you are), this is a proper moment.

The Perfume
The one that makes this a proper collab
A Lush x Hello Kitty perfume is not something anyone predicted, and that’s exactly why it works. Lush’s solid and liquid fragrances have always been a quiet strength of the brand — complex, long-lasting, and considerably more interesting than the bath bomb reputation suggests. The Hello Kitty fragrance is the piece that elevates this collection from cute to genuinely covetable. If you’re a fragrance person who also happens to have a soft spot for a certain white cat with no mouth, this is your moment.
The Bath Bombs
The obvious entry point — and they deliver
This is where the character representation really shines. Each Friends character gets their own bath bomb, and Lush has done the detail work: Hello Kitty in her signature red bow turning the water a dreamy pink; My Melody in soft lilac-pink; Cinnamoroll dissolving into pale blue swirls; Kuromi in moody dark tones with a hot pink skull detail; Keroppi — the underrated frog who deserves far more mainstream recognition — turning the entire bath a satisfying shade of green; and Gudetama, the perpetually exhausted egg yolk, doing exactly what Gudetama does.
They’re the kind of thing that’s almost too good to use, and then you use them and remember why Lush bath bombs are worth it every time.
The Gift Set
Good value, with a caveat
The 4 Icons Bath Bomb Gift Set at £28 is the obvious gifting option — four character bath bombs in one box, well priced for what it is. Worth knowing: it’s currently sitting at 2 stars on the Lush site, so check the reviews before buying and consider building your own selection of individual bombs if you want to play it safe.
The Bubble Bar
For the long bath
If bath bombs are a moment, bubble bars are a commitment — and the Hello Kitty bubble bar is the one for a proper, extended soak. Crumble it under running water, watch the bubbles build, and consider it an act of self-care with excellent branding.
The Body Spray & Shower Gel
For taking the collab into your daily routine
The body spray and shower gel are where the collection becomes genuinely wearable — the pieces that let you carry a little Sanrio energy into an ordinary Tuesday without it being A Whole Thing. The shower gel in particular is worth picking up if you want the fragrance experience without committing to a bath.
The Lip Scrub
Small, giftable, very good
Lush lip scrubs are one of those things that people who’ve tried them swear by and people who haven’t are sceptical about — until they try them. The Hello Kitty version is the ideal entry point: small enough to feel like a treat, useful enough to actually use, and cute enough to give as a gift without overthinking it.
The Soap
Bad Badtz-Maru, obviously
Bad Badtz-Maru — the penguin with the attitude problem, the most relatable Sanrio character ever created — arrives as a soap. Dark, slightly grumpy, sitting in a soapy hand looking entirely unbothered. It’s perfect casting. The kind of thing that sits on your bathroom shelf and makes guests ask questions.

The Verdict
Lush has done collabs before, but this one has range — in both senses. The breadth of product categories means there’s something for everyone, and the character representation is genuinely generous: My Melody, Kuromi, Cinnamoroll, Keroppi, Gudetama and Bad Badtz-Maru all get their moment alongside the headline act. The quality is Lush-standard throughout, and the perfume is the genuine surprise of the collection.
Buy it for yourself. Buy it as a gift. Buy it because it’s Monday and you deserve a Keroppi bath bomb turning your entire bath green.


