Close-up portrait wearing sparkling jewellery, layered pearls and a blue Adidas track jacket

An independent editorial shop

Discoveries for
a life well-lived.

03 / About

A buyer’s eye.
A point of view.

Wonder is an independent editorial and consultancy platform founded by fashion buyer Lola Okuyiga.

Fashion, beauty, sneakers and lifestyle—selected with curiosity, cultural context and a firm belief that liking something is reason enough.

For fashion, beauty and lifestyle teams, Wonder brings a buyer’s eye to product, positioning and the story around the offer.

Explore Wonder Consultancy ↗

02 / The October List

13 things I love
right now.

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By Malene Birger

Rowani leopard jacket

Alaïa

Mini studded suede bag

Judith Leiber Couture

French Bulldog Louie clutch

Pucci

Printed jersey minidress

Cartier Eyewear

Classic C oval sunglasses

Jimmy Choo

Faiz lace pumps

01 / Selected reading

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Model wearing the Wales Bonner x adidas brown leather blouson

Wales Bonner x adidas Originals / AW26

Wales Bonner’s adidas Have Developed Expensive Taste

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Woman in a red dress wearing Maison Margiela x Gentle Monster glasses

Maison Margiela x Gentle Monster / Eyewear

The Sunglasses Are Having a Nervous Breakdown

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Model wearing the John Lewis x RIXO Vesper dress in an archive floral print

John Lewis x RIXO / Collaboration

John Lewis x RIXO Goes Back to 1849

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Nike Air Force 1 / Shoe of the Week

The Air Force 1 Has Grown a Winter Coat

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Erdem Spring Summer 2027 black tuxedo jacket with a draped skirt and enormous white feathers

Erdem SS27 / Review

Erdem’s Showgirl Stole the Tuxedo

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Vivienne Westwood 2027 bride in a sculpturally draped ivory satin gown

Vivienne Westwood 2027 / Bridal

Vivienne Westwood’s Bride Is Having More Fun Than Everyone Else

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JW Anderson x UGG Loafer and Loafer Boot in suede

JW Anderson x UGG / Collaboration

Jonathan Anderson Has Put a Penny Loafer on an UGG

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GANNI x lululemon campaign featuring leopard-print performancewear

GANNI x lululemon / Collaboration

Leopard Print Has Entered the Pilates Studio

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Model wearing the Needles x A Tribe Called Quest red, green and black roll-neck cardigan

Needles x A Tribe Called Quest AW26 / Collaboration

Needles Has the Low End Theory

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Model in sunglasses and oversized gold earrings wearing a sculptural leopard coat

Fashion / The Mini Edit

The Coat Has Gone Feral

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Back view of the Supreme x Martine Rose Fall 2026 rabbit hockey jersey

Supreme x Martine Rose FW26 / Collaboration

Martine Rose Has Made Supreme Weird Again

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Comme des Garçons Spring/Summer 2027 sculptural runway look shown in full

Comme des Garçons SS27 / Review

The Perfumes Are Selling.
Rei Kawakubo Will Do
As She Pleases.

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Saint Laurent Summer 2027 gold look walking beneath an enormous chandelier

Saint Laurent SS27 / Review

Anthony Vaccarello’s Golden Goodbye

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Givenchy Summer 2027 black fringed evening gown with chartreuse pom-pom shoes

Givenchy SS27 / Review

Sarah Burton Is Showing Off Now

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Saint Laurent Spring/Summer 2027 gold snake heel with chain straps

Shoes / The Mini Edit

Saint Laurent’s Shoes Won Paris

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Models wearing black, gold and emerald looks from the Elie Saab H&M collection

Fashion / Collaboration

Elie Saab Is Bringing the Red Carpet to H&M

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Celine Summer 2027 camel mac and brown fedora styled with a monogram bag and red shoes

Celine SS27 / Review

The Celine Woman Has Somewhere to Be. Possibly a Case to Solve.

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Powder-blue ruched Stella McCartney mini dress with sculptural wave trim

Stella McCartney SS27 / Review

Fashion With a Porpoise

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Chanel Spring/Summer 2027 fitted yellow tweed top and matching skirt with a clashing multicoloured bag

Chanel SS27 / Review

Chanel Took Flight. I Wanted More Turbulence.

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Surreal editorial collage of a gold balloon necklace, turquoise earrings and an emerald ring

The Edit / Fine Jewellery

Fine Jewellery Is Fun Again

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Sephora
at M&S

Beauty / Business

The Beauty Counter Is Back. It Just Lives in M&S Now.

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Pink beauty advent calendar surrounded by skincare, makeup and fragrance products

Beauty / The Mini Edit

The Beauty Calendars Actually Worth the Money

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Nike has a product problem.

Sneakers / Business

People Still Like Trainers. They’re Just Bored.

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Beauty / New In

E.l.f. Would Like to Take You on Holiday

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Two silver Onitsuka Tiger pointed pumps with blue and red stripes on the Spring/Summer 2027 runway

Fashion / Footwear

Onitsuka Tiger Is Running in Heels

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Vinted is becoming a job.

Fashion / Business

From Spare Room to Stockroom

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Discoveries for
a life well-lived.

Less optimisation. More personality.

The things worth
knowing about.

A buyer’s eye.
A point of view.