Every month, Prada drops a shirt. It's available for 24 hours only, made from fabrics pulled directly from the Prada archives, and once it's gone, it's gone. That's the Time Capsule format — and Drop #78 might be its most visually arresting yet.
The shirt is a bowling-collar short-sleeve cut in a bold retro floral print: oversized blooms in yellow, white and grey-blue on a cream ground, outlined in dark brown. The yoke and side panels are solid black, the placket is studded in silver, and across the back, in varsity lettering, the word JUNE. Each piece is individually numbered and comes in the Time Capsule branded box. It is, by any measure, a collector's object.
The Crypted Twin
What makes Drop #78 different is what sits alongside it. Prada Crypted — the brand's NFT platform and Web3 community — has released a digital twin of the shirt: a CGI rendering of the same garment, reimagined as a living sculpture made entirely of yellow wildflowers, floating above a field in bloom. It's the same object, translated into another register entirely.
The pairing is deliberate. Prada Crypted exists at the intersection of fashion, art, architecture, cinema, music and Web3 — and the twinned drop format is its clearest expression yet of what that means in practice. The physical shirt and its digital counterpart aren't competing; they're in conversation. One you can wear. One you can own in a different sense altogether.
Why It Matters
The Time Capsule series has always been about the archive — about the idea that Prada's history is a living resource, not a museum. Drop #78 extends that logic into new territory. The floral print feels genuinely retro, the kind of pattern that could have come from a 1970s Italian sportswear label, but the stud detailing and the black panelling pull it firmly into the present. And the Crypted twin adds a third dimension: the shirt as image, as idea, as something that can exist in a field of flowers and never get dirty.
It was available for 24 hours exclusively on prada.com. If you missed it, the physical piece is listed on Wonder (links to Prada.com’s availability) — and the conversation it started is only just beginning.