Dev Hynes wearing JW Anderson x UGG shoes with relaxed tailoring
UGG x JW Anderson. Campaign photography: Zhenya and Tanya Posternak.

For his first UGG collaboration, Jonathan Anderson has added penny-loafer straps and white box stitching to the Classic Boot and Tasman. The result is a suede, shearling-lined hybrid that is neither smart nor entirely slovenly.

In other words: extremely Jonathan Anderson.

The unisex Loafer costs £280 and the Loafer Boot £380, each in Chestnut, Khaki and Orange. Dev Hynes fronts the campaign, wearing them with rolled denim, roomy tailoring and colourful knitwear.

Anderson wisely leaves the essential UGG-ness intact. The loafer detailing doesn’t make the shoe more elegant; it makes its lack of elegance feel intentional.

An UGG wearing a penny loafer as a hat should not be this desirable.

Of course, it is.

See the collection ↗